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Пресс-пакет для ABSOLUT TRACKS

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Должны предупредить, что данная работа, как и многие другие из нашего текущего портфолио, была выполнена на тот момент арт-директором агентства Marketing Communications, а ныне нашим сотрудником - Андреем Можаровским (автором проекта "Арт.Трогательно", а также многих других интересных проектов).В России проект ABSOLUT TRACKS был представлен в Maisoncafe. На мероприятие были приглашены журналисты и VIP-гости, а для приглашенных проект начинался уже с самого приглашения, которое имитировало виниловую вертушку с белым диском (т.к. настоящие ABSOLUT винилы были именно белыми).Вырубленное из неподражаемой на ощупь черной бумаги touch cover и запечатанной шелкографией, приглашение можно было вертеть в руках часами... А если крутить бумажный «винил», то можно было прочитать всю основную информацию в прорезях на задней части.Для журналистов был подготовлен специальный пресс-пакет, в котором помимо набора из четырех пластинок была специальная пресс-папка. Ее необычность заключалась в том, что брендинг отсутствовал на самой папке, однако логотип проекта был нанесен на конверт CD, который вкладывался в специальный карман внутри и был виден в круглое окошко на лицевой части папки. Карман для пресс-материалов был оформлен в виде известного контура бутылки.

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